Agreement Was Reached

Agreement Was Reached: Understanding the Importance of Using Active Voice in SEO

When writing for online content, it is important to keep in mind that search engines are looking for specific keywords and phrases that match the user`s search query. This is where search engine optimization (SEO) comes in. Copy editors experienced in SEO can help ensure that the right keywords and phrases are used to reach the target audience.

One phrase that is often used in writing is “agreement was reached.” While this phrase may sound formal and professional, it is not the most effective in terms of SEO. This is because it uses passive voice, which is not as strong as active voice.

Passive voice occurs when the subject of the sentence is the recipient of the action, while active voice occurs when the subject performs the action. For example, “The agreement was reached by the two parties” is passive voice, while “The two parties reached an agreement” is active voice.

Using active voice in writing can help improve the flow of the content and make it more engaging for the reader. It also helps to emphasize the importance of the subject performing the action. In terms of SEO, using active voice can help to make the content more visible to search engines.

When search engines crawl a website, they look for keywords and phrases that match the user`s search query. Active voice helps to make those keywords and phrases more prominent, making it more likely that the website will appear in the search results. This is especially important when it comes to competitive keywords and phrases.

In addition to improving SEO, using active voice can also help to improve the readability of the content. Passive voice can often make the content sound impersonal and distant, while active voice can help to make it sound more engaging and personal.

In conclusion, as copy editors experienced in SEO, it is important to understand the importance of using active voice in writing. It not only helps to improve SEO, but also improves readability and engagement for the reader. So the next time you are tempted to use the phrase “agreement was reached,” consider using active voice instead and see how it can improve the content.